Corporate Bookers always ask me what transformation can I expect by booking a customized corporate variety show. So I sent a survey to 50 corporate bookers I have worked in the past and I asked them the same question. Here are the top 10 transformations according to them:

1. Boost Employee Morale

• A blend of humor, magic, and interactive activities creates a fun and positive atmosphere. Employees can relax, laugh, and feel energized, which helps improve morale and team cohesion.

2. Foster Engagement and Connection

• Through audience participation, crowd work, and games, a variety act encourages employees to interact with each other in ways that build camaraderie and break down barriers, enhancing workplace relationships.

3. Provide Unique Entertainment

• Variety shows stands out from traditional corporate entertainment by offering something for everyone—comedy, music, magic, and surprises—ensuring the event is memorable and enjoyable for all attendees.

4. Celebrate Achievements or Milestones

• Whether it’s a product launch, team success, or holiday celebration, a variety act brings a festive, lighthearted energy that reinforces the significance of the occasion.

5. Reinforce Company Values

• Customized messaging of engaging, energizing, and entertaining aligns with many companies’ goals to foster an uplifting and inspiring work environment.

6. Enhance Creativity Workshops

• Variety acts can serve as a creative break during seminars, conferences, or training programs, encouraging employees to think outside the box and approach tasks with a refreshed mindset.

7. Boost Brand Image

• The modern and dynamic performance adds a sense of innovation and fun to the event, which reflects positively on the company’s brand and culture, especially for clients, partners, or recruits in attendance.

8. Create a Lasting Impression

• Variety act’s uniqueness and surprise make the event unforgettable, helping the company stand out among its peers for hosting engaging and high-quality events.

9. Promote Team Spirit

• Interactive moments like games and dance lessons get employees working together, promoting collaboration and team spirit in a fun, low-pressure environment.

10. Customized Messaging

• Integrating company’s values, mission, or goals into the performance, makes the show not only entertaining but also aligned with their strategic objectives.

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